Freshpak

Rebrand & Packaging Design

We were required to choose a supermarket item and rebrand it. Which means re-doing the logo and packaging. We were also required to pick a specific art movement which we were to base our designs on. I chose Japanese prints. The reason I did this was due to their limited colour use, line work illustrations and the occasional use of watercolour.

I chose the product Freshpak Rooibos, Green and Chamomile tea. Freshpak is a local South African tea brand and rooibos (red bush) is a locally grown bush indigenous to South Africa. It has many herbal properties that are good for the body. I also am a tea lover so doing tea was a great idea for me. I decided to do a watercolour splash effect with a line drawing overlaying it.